I'm Not a CEO...I Just Work Really, Really Hard
Ute Preusse is the Co-founder and Director of Strategy at Will Creative Inc., a contemporary communications agency that specializes in building brands rooted in strong emotive strategy. Will’s client list includes lululemon, Nature's Path Foods, the Vancouver Art Gallery, and many more.
With over 20 years of experience in marketing and branding, Ute has worked with a number of high-profile national and international brands. Her career started at the Adidas headquarters in Germany, where she was responsible for planning and managing global brand strategies and campaigns.
Here’s a glimpse of what you’ll learn:
What inspired Ute Preusse to start Will Creative Inc. and what has she learned about running an agency?
The philosophy behind Will’s name
Ute’s definition of a CEO
Why a CEO's intentions must be aligned with their actions
The value of letting go of control as a leader and hiring great employees
Why Ute doesn't refer to herself as a CEO and how building a strong team culture influenced her company’s success
Ute shares a moment of courage that helped her create a more people-centric business
Martin Hunter's definition of a CEO
The people and resources that have impacted Ute's career
How to get in touch with Ute Preusse
In this episode…
What does it mean to be the CEO of your company? How can you effectively grow a business while staying true to your values and intentions as a leader?
Since starting her company in 2014, Ute Preusse has learned that one of the most powerful elements of a successful business is its team. While she has worked hard to build her agency, Ute knows that she can’t efficiently or effectively run it on her own. That’s why she hires the best employees and always makes a point to put people over profit. By letting go of control and focusing on humility and humanity as a leader, Ute has created a strong company culture and a prosperous business.
Ute Preusse, the Co-founder and Director of Strategy at Will Creative Inc., joins Martin Hunter on this episode of What CEOs Talk About to discuss what it means to be the leader of your business. Ute shares the people-first philosophy behind her agency, how being courageous helped her build a stronger company culture, and why she doesn’t refer to herself as a CEO. Stay tuned for more.
Resources Mentioned in this episode
Contact email: info@urgeo.com
Ute Preusse's email: ute@hiwill.ca
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